A leading international bakery brand

that has found success for years decided to revitalize its own brand by changing how everything looks and feels from packaging to story to branding. Monginis was looking to revamp their pastry brand to attract new customers and become more recognizable and be on the top-of-mind association list of the customers. Moniginis celebrates every moment - because every moment is a memory in the making, and every gathering is a call for celebration, and Monginis is always there with you, whereever you are. By introducing many sub-brands to the market, Monginis is able to truly deliver on their promise. They have Gini’s for smaller packaged treats, and mini Monginis for buying a bite on the go, Monginis express offers value to consumers, and of course Monginis itself for everyday and everyone. A brand that is always right next to you, making every moment a little bit more special.