Yellow Flower
Yellow Flower

Tru

Categories

Branding Identity, Packaging Design, Art Direction

Client

EG Bank

Project

Tru

Services

Year

2024

Tru was developed as EGBank’s expansion into consumer finance, offering a user-friendly, holistic financial platform that goes beyond BNPL to integrate savings, payments, investments, and planning tools. 

Tru was developed as EGBank’s expansion into consumer finance, offering a user-friendly, holistic financial platform that goes beyond BNPL to integrate savings, payments, investments, and planning tools. 

The project required close collaboration between local and international teams to ensure the brand remained universally recognizable while resonating deeply with Saudi audiences.

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