Yellow Flower
Yellow Flower

Tru Finance App

Categories

Brand Strategy, Design Identity

Client

EG Bank

Project

Tru Finance App

Services

Financial, FinTech

Year

2024

Tru was developed as EGBank’s expansion into consumer finance, offering a user-friendly, holistic financial platform that goes beyond BNPL to integrate savings, payments, investments, and planning tools. 

Tru was developed as EGBank’s expansion into consumer finance, offering a user-friendly, holistic financial platform that goes beyond BNPL to integrate savings, payments, investments, and planning tools. 

The name Tru reflects authenticity, transparency, and trust, reinforcing the brand’s promise of straightforward, honest, and dependable financial solutions.

The name Tru reflects authenticity, transparency, and trust, reinforcing the brand’s promise of straightforward, honest, and dependable financial solutions.

Anchored in a “I’m right here with you” attitude, Tru’s identity positions itself as a knowledgeable yet approachable guide that helps users grow with confidence.

Anchored in a “I’m right here with you” attitude, Tru’s identity positions itself as a knowledgeable yet approachable guide that helps users grow with confidence.

Next Projects

Domty

Brand Strategy, Design Identity Packaging

Domty

Brand Strategy, Design Identity Packaging

Lilac Flower

Bonjorno Nestle

Brand Strategy, Design Identity, Packaging

Suez Canal Bank

Branding,Design Identity

(function () { let lastPath = location.pathname; function scrollTop() { window.scrollTo(0, 0); } const observer = new MutationObserver(() => { if (location.pathname !== lastPath) { lastPath = location.pathname; scrollTop(); } }); observer.observe(document.body, { childList: true, subtree: true }); window.addEventListener("popstate", scrollTop); })();