Bonjorno
Categories
Branding, Packaging
Client
Bonjorno
Project
Bonjorno
Services
Year
2025
Bonjorno was transformed from a traditional coffee brand into a more modern, flexible beverage brand that fits naturally into everyday Egyptian life. Building on its heritage since 2003, the strategy expanded Bonjorno beyond coffee into a wider range of at-home and on-the-go drinks, all centered around making enjoyable beverages that easily fit into people’s daily routines. The thinking focused on simple, real benefits; quick energy, convenience, and ease, while also tapping into emotional value like familiarity, comfort, and mood uplift, positioning Bonjorno as a reliable everyday companion.
Bonjorno was transformed from a traditional coffee brand into a more modern, flexible beverage brand that fits naturally into everyday Egyptian life. Building on its heritage since 2003, the strategy expanded Bonjorno beyond coffee into a wider range of at-home and on-the-go drinks, all centered around making enjoyable beverages that easily fit into people’s daily routines. The thinking focused on simple, real benefits; quick energy, convenience, and ease, while also tapping into emotional value like familiarity, comfort, and mood uplift, positioning Bonjorno as a reliable everyday companion.
The project required close collaboration between local and international teams to ensure the brand remained universally recognizable while resonating deeply with Saudi audiences.
