Bonjorno Nestle
Categories
Brand Strategy, Design Identity, Packaging
Client
Bonjorno
Project
Bonjorno
Services
FMCG
Year
2025
Bonjorno was transformed from a traditional coffee brand into a more modern, flexible beverage brand that fits naturally into everyday Egyptian life. Building on its heritage since 2003, the strategy expanded Bonjorno beyond coffee into a wider range of at-home and on-the-go drinks, all centered around making enjoyable beverages that easily fit into people’s daily routines. The thinking focused on simple, real benefits; quick energy, convenience, and ease, while also tapping into emotional value like familiarity, comfort, and mood uplift, positioning Bonjorno as a reliable everyday companion.
Bonjorno was transformed from a traditional coffee brand into a more modern, flexible beverage brand that fits naturally into everyday Egyptian life. Building on its heritage since 2003, the strategy expanded Bonjorno beyond coffee into a wider range of at-home and on-the-go drinks, all centered around making enjoyable beverages that easily fit into people’s daily routines. The thinking focused on simple, real benefits; quick energy, convenience, and ease, while also tapping into emotional value like familiarity, comfort, and mood uplift, positioning Bonjorno as a reliable everyday companion.
Working closely with the client, we refined a design language that is adaptable yet precise. Typography, color, and layout were developed to reflect both the practical and expressive qualities of the brand. Each element was tested across different formats to ensure consistency, from social platforms to editorial applications. The result is a system that communicates clearly while maintaining a distinct and recognizable character.
Working closely with the client, we refined a design language that is adaptable yet precise. Typography, color, and layout were developed to reflect both the practical and expressive qualities of the brand. Each element was tested across different formats to ensure consistency, from social platforms to editorial applications. The result is a system that communicates clearly while maintaining a distinct and recognizable character.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
