Domty
Categories
Brand Identity, Packaging
Client
Domty
Project
Domty
Services
Year
2025
Pioneering innovations since 1990, Domty has grown into one of Egypt’s leading packed cheese brands, holding 40% market share and an impressive portfolio of daily products. While deeply rooted in heritage and trust, we helped evolve Domty’s strategy to become a more contemporary, innovation-led brand, balancing loyalty from older generations with relevance for younger consumers.
Pioneering innovations since 1990, Domty has grown into one of Egypt’s leading packed cheese brands, holding 40% market share and an impressive portfolio of daily products. While deeply rooted in heritage and trust, we helped evolve Domty’s strategy to become a more contemporary, innovation-led brand, balancing loyalty from older generations with relevance for younger consumers.
The project required close collaboration between local and international teams to ensure the brand remained universally recognizable while resonating deeply with Saudi audiences.
