Domty
Categories
Brand Strategy, Design Identity Packaging
Client
Domty
Project
Domty
Services
FMCG
Year
2025
Pioneering innovations since 1990, Domty has grown into one of Egypt’s leading packed cheese brands, holding 40% market share and an impressive portfolio of daily products. While deeply rooted in heritage and trust, we helped evolve Domty’s strategy to become a more contemporary, innovation-led brand, balancing loyalty from older generations with relevance for younger consumers.
Pioneering innovations since 1990, Domty has grown into one of Egypt’s leading packed cheese brands, holding 40% market share and an impressive portfolio of daily products. While deeply rooted in heritage and trust, we helped evolve Domty’s strategy to become a more contemporary, innovation-led brand, balancing loyalty from older generations with relevance for younger consumers.
The revamp focused, not just on modernizing the logo, but on building a full visual system. To build a solid structure, we first started by creating a unified brand vision, one that brought order to the product architecture, tied every line back to a single brand promise, and gave the business a clear innovation framework to build from.
The revamp focused, not just on modernizing the logo, but on building a full visual system. To build a solid structure, we first started by creating a unified brand vision, one that brought order to the product architecture, tied every line back to a single brand promise, and gave the business a clear innovation framework to build from.
