Amazon Packaging
Amazon Packaging

Lime

Categories

Branding, Illustration

Client

FAB Misr

Project

Lime

Services

Year

2024

FAB Group was entering Egypt's fintech space with a bold ambition: to become the country’s largest education finance platform. The challenge wasn't the product. It was building a brand that could make complex financial decisions feel accessible, clear, and human. 

FAB Group was entering Egypt's fintech space with a bold ambition: to become the country’s largest education finance platform. The challenge wasn't the product. It was building a brand that could make complex financial decisions feel accessible, clear, and human. 

The project required close collaboration between local and international teams to ensure the brand remained universally recognizable while resonating deeply with Saudi audiences.

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