Cilantro
Categories
Brand Strategy, Design Identity, D
Client
Cilantro
Project
Cilantro
Services
F&B
Year
2021
Cilantro’s rebrand was built around simplifying the brand into a cleaner, bolder, and more contemporary identity while preserving its warm and approachable spirit. By refining the logo, streamlining the visual system, and introducing a vibrant yellow palette, we created a confident identity that stands out across cafés, packaging, and communication touchpoints while remaining playful and familiar.
Cilantro’s rebrand was built around simplifying the brand into a cleaner, bolder, and more contemporary identity while preserving its warm and approachable spirit. By refining the logo, streamlining the visual system, and introducing a vibrant yellow palette, we created a confident identity that stands out across cafés, packaging, and communication touchpoints while remaining playful and familiar.
To bring the brand to life, we developed an expressive illustration world inspired by human connection and coffee culture. Using continuous linework, the visuals blend people, food, drinks, and everyday moments into one connected experience, transforming the brand into a lively, energetic space that celebrates conversation, comfort, and the joy of shared rituals around coffee.
To bring the brand to life, we developed an expressive illustration world inspired by human connection and coffee culture. Using continuous linework, the visuals blend people, food, drinks, and everyday moments into one connected experience, transforming the brand into a lively, energetic space that celebrates conversation, comfort, and the joy of shared rituals around coffee.
