Crave
Categories
Branding, Packaging
Client
Crave
Project
Crave
Services
Year
2024
Cilantro’s rebrand was built around simplifying the brand into a cleaner, bolder, and more contemporary identity while preserving its warm and approachable spirit. By refining the logo, streamlining the visual system, and introducing a vibrant yellow palette, we created a confident identity that stands out across cafés, packaging, and communication touchpoints while remaining playful and familiar.
Cilantro’s rebrand was built around simplifying the brand into a cleaner, bolder, and more contemporary identity while preserving its warm and approachable spirit. By refining the logo, streamlining the visual system, and introducing a vibrant yellow palette, we created a confident identity that stands out across cafés, packaging, and communication touchpoints while remaining playful and familiar.
To bring the brand to life, we developed an expressive illustration world inspired by human connection and coffee culture. Using continuous linework, the visuals blend people, food, drinks, and everyday moments into one connected experience, transforming the brand into a lively, energetic space that celebrates conversation, comfort, and the joy of shared rituals around coffee.
Our work began with the creation of the brand name and concept, "Balance," reflecting the idea of living a harmonious and health-focused life. The name not only captures the product’s core values but also emphasizes the careful balance of nutritious ingredients that set these crackers apart. To visually communicate this concept, we designed packaging that features a balanced tower of ingredients, showcasing the unique components of each flavor variant.
To bring the brand to life, we developed an expressive illustration world inspired by human connection and coffee culture. Using continuous linework, the visuals blend people, food, drinks, and everyday moments into one connected experience, transforming the brand into a lively, energetic space that celebrates conversation, comfort, and the joy of shared rituals around coffee.
