Amazon Packaging
Amazon Packaging

Amazon

Categories

Wordmark, Brand Localization, Type Design

Client

Amazon

Project

Amazon

Services

Year

2025

Amazon launched its first-ever localized branding project by introducing a complete Arabic visual identity for the Saudi market, while maintaining its unmistakable global presence. Matter led the creation of bespoke Arabic wordmarks for Amazon and Amazon Prime, along with a custom typeface that balanced cultural authenticity with global consistency. 

Amazon launched its first-ever localized branding project by introducing a complete Arabic visual identity for the Saudi market, while maintaining its unmistakable global presence. Matter led the creation of bespoke Arabic wordmarks for Amazon and Amazon Prime, along with a custom typeface that balanced cultural authenticity with global consistency. 

The project required close collaboration between local and international teams to ensure the brand remained universally recognizable while resonating deeply with Saudi audiences.

Next Projects

Lime

Branding, Illustration

Lime

Branding, Illustration

Yellow Flower

Tru

Branding Identity, Packaging Design, Art Direction

Domty

Brand Identity, Packaging

(function () { let lastPath = location.pathname; function scrollTop() { window.scrollTo(0, 0); } const observer = new MutationObserver(() => { if (location.pathname !== lastPath) { lastPath = location.pathname; scrollTop(); } }); observer.observe(document.body, { childList: true, subtree: true }); window.addEventListener("popstate", scrollTop); })();