Amazon Packaging
Amazon Packaging

Crave

Categories

Branding, Packaging

Client

Crave

Project

Crave

Services

Year

2024

Cilantro’s rebrand was built around simplifying the brand into a cleaner, bolder, and more contemporary identity while preserving its warm and approachable spirit. By refining the logo, streamlining the visual system, and introducing a vibrant yellow palette, we created a confident identity that stands out across cafés, packaging, and communication touchpoints while remaining playful and familiar.

Cilantro’s rebrand was built around simplifying the brand into a cleaner, bolder, and more contemporary identity while preserving its warm and approachable spirit. By refining the logo, streamlining the visual system, and introducing a vibrant yellow palette, we created a confident identity that stands out across cafés, packaging, and communication touchpoints while remaining playful and familiar.

The project required close collaboration between local and international teams to ensure the brand remained universally recognizable while resonating deeply with Saudi audiences.

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