Mega Ice Cream
Categories
Branding, Packaging
Client
Nestle
Project
Mega
Services
Year
2024
A Mature Brand
Over the years, Mega has grown into Nestlé’s leading ice cream brand, one that embodies indulgence, craftsmanship, and sophistication in every detail. The rebrand aimed to elevate that maturity through a more confident and premium identity, one that reflects the quality of the product while allowing the brand to comfortably own its place in the market.
The new visual language was designed to balance richness with clarity, creating a system that feels timeless, distinctive, and globally unified. Every element was carefully considered to reinforce Mega’s positioning as an indulgent experience rather than simply an ice cream product.
A Mature Brand
Over the years, Mega has grown into Nestlé’s leading ice cream brand, one that embodies indulgence, craftsmanship, and sophistication in every detail. The rebrand aimed to elevate that maturity through a more confident and premium identity, one that reflects the quality of the product while allowing the brand to comfortably own its place in the market.
The new visual language was designed to balance richness with clarity, creating a system that feels timeless, distinctive, and globally unified. Every element was carefully considered to reinforce Mega’s positioning as an indulgent experience rather than simply an ice cream product.
The project required close collaboration between local and international teams to ensure the brand remained universally recognizable while resonating deeply with Saudi audiences.
