The Four Fat Ladies

Bringing the Products to Life, Literally


Four Ladies, One Passion

Four talented ladies with a joined passion for baking wanted to introduce their heart-felt flavors to the Egyptian market. With American-inspired recipes, their challenge was to penetrate the heavily saturated market with a premium brand that stands out as being unique, playful and personalized, despite their limited resources.

Bringing the products to life

In order to provide the edge they need to spread their delectable products, we created a brand that capitalizes on the vibrant spirit of the four entrepreneurs who share a love for food – something that is already conveyed in the choice of name. The result is the creation of light-hearted characters that are illustrated across all brand touch points, telling their brand story, and bringing it to life in a manner that is simple, effective, and easily related-to by their wide range of food loving consumers.

Post Image

Windrose College

A Modernized Heritage

Naming - Brand Strategy - Identity - Brand Manual

Post Image

Pepsico's Karate

Kicking its Way Back In


Post Image


Owning the Comfort Food Category

Packaging - Brand Strategy - Identity - Brand Environment - Brand Manual