Published
Author
Mohamed Abbas
Our trip to Baghdad, Iraq with Endeavor
Our trip to Baghdad, Iraq with Endeavor
On the Ground in Baghdad
Notes from an Expanding Market
As part of our ongoing commitment to understanding the markets we work in, Managing Partner Mohamed Abbas recently traveled to Baghdad, Iraq.
The visit came through our long-standing membership in Endeavor, the global entrepreneurship network we've been part of since 2014. Being on the ground with local entrepreneurs offered something no report can: a real feel for how business moves, how consumers behave, and where the opportunities sit.
Those insights proved immediately practical. They've directly informed our work with a client expanding into Iraq's FMCG category, helping us ground strategy in the realities of the market rather than assumptions about it.
Understanding a market means showing up in it. Baghdad was exactly that.
On the Ground in Baghdad
Notes from an Expanding Market
As part of our ongoing commitment to understanding the markets we work in, Managing Partner Mohamed Abbas recently traveled to Baghdad, Iraq.
The visit came through our long-standing membership in Endeavor, the global entrepreneurship network we've been part of since 2014. Being on the ground with local entrepreneurs offered something no report can: a real feel for how business moves, how consumers behave, and where the opportunities sit.
Those insights proved immediately practical. They've directly informed our work with a client expanding into Iraq's FMCG category, helping us ground strategy in the realities of the market rather than assumptions about it.
Understanding a market means showing up in it. Baghdad was exactly that.
